Portrait

Jon R Thomson

Creative and Strategic Marketing Professional

Experience

Corporate Marketing Manager

- February 2007 to Present

$250M+ Nationwide Manufacturer, North Carolina

Designed, created and implemented all marketing programs including advertising, literature, illustrations, video/photo production, trade show presence, presentations, public/press relations, sales support, web and social media, and nationwide training programs.

  • Increased distribution base by over 35%
  • Increased gross sales by over 120%
  • Introduced a new consistent corporate image throughout all marketing aspects
  • Increased brand awareness and corporate identity nationwide
  • Created an online database of effective sales tools for nationwide sales team and clients
  • Implemented new customer-friendly website and online social presence
  • Created nationwide sales training program - over 500 sales reps

Marketing Director

- 2005 to 2007

Systems Depot/Elk Products/Spartacraft, Hickory, North Carolina

Responsible for creating and implementing all marketing programs including advertising, web presence, literature, video and photo production, trade shows, presentations, public/press relations, and sales support.

  • Created a 900+ page, revenue-generating, product catalog
  • Implemented a $200K product give-away event for national exposure at no cost to company
  • Provided marketing and advertising support for three separate companies

Marketing Director

- 1997 to 2005

Multi-Contact / HCK Wire & Cable, Santa Rosa, California

Responsible for creating and implementing all marketing programs including advertising, web presence, literature, technical illustrations, video and photo production, trade shows, presentations, public relations, and sales support.

  • Increased the annual quantity of qualified leads by 287%
  • Produced error tracking program that reduced Sales Order entry errors by 76.4%
  • Increased gross sales by over 600%