Experience
Corporate Marketing Manager
- February 2007 to Present$250M+ Nationwide Manufacturer, North Carolina
Designed, created and implemented all marketing programs including advertising, literature, illustrations, video/photo production, trade show presence, presentations, public/press relations, sales support, web and social media, and nationwide training programs.
- Increased distribution base by over 35%
- Increased gross sales by over 120%
- Introduced a new consistent corporate image throughout all marketing aspects
- Increased brand awareness and corporate identity nationwide
- Created an online database of effective sales tools for nationwide sales team and clients
- Implemented new customer-friendly website and online social presence
- Created nationwide sales training program - over 500 sales reps
Marketing Director
- 2005 to 2007Systems Depot/Elk Products/Spartacraft, Hickory, North Carolina
Responsible for creating and implementing all marketing programs including advertising, web presence, literature, video and photo production, trade shows, presentations, public/press relations, and sales support.
- Created a 900+ page, revenue-generating, product catalog
- Implemented a $200K product give-away event for national exposure at no cost to company
- Provided marketing and advertising support for three separate companies
Marketing Director
- 1997 to 2005Multi-Contact / HCK Wire & Cable, Santa Rosa, California
Responsible for creating and implementing all marketing programs including advertising, web presence, literature, technical illustrations, video and photo production, trade shows, presentations, public relations, and sales support.
- Increased the annual quantity of qualified leads by 287%
- Produced error tracking program that reduced Sales Order entry errors by 76.4%
- Increased gross sales by over 600%